28 Day Challenge

Join for free - #1 Weight Loss Plan for Moms

  • Join for $0 Risk free 7 day Trial, Membership fees after joining.
  • Joining fees waived. limited time only!
  • 1,000,000s Moms have transformed their lives on The 28 Day Challenge
  • Designed for busy moms like you. budget-friendly, family friendly food, plus: workout at home
  • Hurry, join now! Offer ends in 24 hours
Join for Free

Check out our latest Body Confidence Shoot in New York


Free plans to fit your budget

Make a life change: join the millions of real moms around the world who have transformed their lives. We’ve designed our plans to fit into your family budget, so you can get healthy AND save money.

Hurry, joining fees will only be waived for the next 24 hours!

7 Days Free, then Yearly Membership

$360.00 $69.00

$0.19 /day
Open plan details
  • 7 day FREE ACCESS TO EVERYTHING then pay $69 per year
  • NO RISK – cancel within the first 7 days if you don’t like it
  • 1000+ delicious recipes – NUTRITIONIST designed
  • 350+ at-home workout videos – FITNESS TRAINER designed
  • Daily support from 100,000’s of other moms
  • A plan that works for moms
Close plan details

❤️ Made by busy moms, for busy moms

Join the 28 Day Weight Loss Challenge now
The Benefits
  • Why should I join the 28 Day Weight Loss Challenge? 🤔
  • It works! 🏆 Moms have changed their bodies in the first 28 days.

    Nutritionist designed meal plans are:
    – Balanced and healthy
    – Reduced in white sugar (don’t worry you can still eat dessert!),
    – Clean from processed foods
    – Rich in protein and fiber (yummy meat & nuts)
    – Budget friendly

    Personal trainer designed exercise plans:
    – Sneak in quick, easy at-home workouts
    – Start off SLOW
    – But help to shed weight fast!

    The end result: you’ll feel fuller for longer, get your metabolism firing, and see results quickly.

  • Save money 💵 Moms have saved over $200/month with 
our meal prep.

    You can save money and eat healthily – one mom even saved over $10,000! Here’s how:

    1) Budget friendly recipes designed to fit into real moms budgets, targeted to be under $2 per serving.
    2) Meal prepping lets you plan for the week ahead, so you can bulk cook and have food ready every day.
    3) Shopping lists arm you so that you only buy what you need.

  • Eat delicious food 🍔 fully customizable to your diet & family size.

    You won’t be deprived – how good do these recipes sound?
    – Creamy Chicken & Mushroom Pasta,
    – Spaghetti Bolognese,
    – Sticky Sesame Lime and Soy Chicken, and more – yum!

    It’s all customizable for you and your family’s dietary needs – vegetarian, vegan, gluten-free, dairy free or nut free!

  • 92% of moms feel more positive 💪 about themselves after a month.

    You’ll replenish your body with the right foods and liquids… plus did you know exercise releases happy chemicals into your brain?

How it works

A realistic program, tailor-made for busy moms

Delicious Recipes For All Your Family

1,000+ family-friendly recipes, nutritionist designed for all your dietary needs.

Save Money & Time

Moms have saved over $200 a month with our budget-friendly, customizable meal plans.

Workout from Home

Hundreds of easy workout videos, designed for moms to do at home by a personal trainer.

Real Moms Supporting Real Moms

Our private support group will motivate and inspire you every step of the way.

Real moms. Real results

We’ve proudly helped moms change their lives

Moms just like you are completely transforming their health and bodies. You can do it too (and it’s easy!) 💪

Cicily, mom of 2,
lives a healthier life
Samara, mom of 2,
transformed her body
Sascha, mom of 3,
got body confident
Jacoby, mom of 3,
feels great

Eat delicious, healthy food

Nutritionist-designed meal plans that can be customized to suit your dietary needs. Over 1,000 budget-friendly recipes you and your family will love 😋

One Pot Spaghetti with Meat Sauce
Beef Burger with Cheese & Zucchini Fries
Chicken Fingers with Sweet Potato Wedges
Mexican Lasagna
Chicken Pesto Pasta Salad
Supreme Pizza
The App

Only one tap away
on your phone

Our Community

You're not alone

When women motivate each other, incredible things happen 👭👭👭. We have a huge community with hundreds of thousands of moms just like you, ready to cheer for you 24/7, every step of the way.

Join The Challenge

What Moms Are Saying

Love Love Love! - Phila

The Healthy Mommy 28 Day Weight Loss Challenge App is absolutely amazing. There are so many recipes on there and also lots of exercises to do, at your own pace and at any time of day. It’s like having a dietitian and a personal trainer in my pocket 24/7.

Great results already! - Sally

The Healthy Mommy is so much more than weight loss; it’s about lifestyle and having the tools to succeed. It’s about connecting with like-minded women and being part of an incredible support network.

Changed. My. Life. - Melissa

I was feeling very, very depressed and had absolutely no confidence in the way I felt or looked. I knew I needed to do something the right and healthy way. Now, at the age of 30, I’m the healthiest and fittest I have ever been and I also have self love.

Love all the healthy recipes - Robyn

The Healthy Mommy App has changed my life. I love the ease of picking/planning all of our meals by serving size. It also helps me stay under budget, so it’s been worth every cent to me. The App is making me want to stay consistent.

Our Expert Team of Moms

Rhian Allen, Founder, Mom of 2

Rhian created the Healthy Mommy 9 years ago and now the Healthy Mommy has become the #1 healthy eating and weight loss program just for moms!

Samantha Cassety, Nutrition Director, Mom of 1

Samantha is The Healthy Mommy's food, wellness and nutrition expert and has spent her life helping millions on their healthy eating journey all over the US.

Wendy Smith, Personal Trainer to Moms, Mom of 2

Wendy’s spent the last 20 years training moms to get fit and strong! She has helped to shape realistic Daily Fitness Plans that can be done at home.

Shara Smith, Mental Coach, Mom of 3

Shara is a psychotherapist and a counsellor, who has over 12 years experience in the mental health, life coaching and self-care sector.

Made for Moms, By Moms

It’s time to make a positive change!

Hurry, Joining Fees Waived For Limited Time

It’s time to take back your life and get the body you deserve! Join the 100,000s of real moms around the world who have changed their lives for the better.

7 Days Free, then Yearly Membership

$360.00 $69.00

$0.19 /day
Open plan details
  • 7 day FREE ACCESS TO EVERYTHING then pay $69 per year
  • NO RISK – cancel within the first 7 days if you don’t like it
  • 1000+ delicious recipes – NUTRITIONIST designed
  • 350+ at-home workout videos – FITNESS TRAINER designed
  • Daily support from 100,000’s of other moms
  • A plan that works for moms
Close plan details

❤️ Made by busy moms, for busy moms

Join the 28 Day Weight Loss Challenge now
As seen on TV

The Healthy Mommy shares tips

As seen on TV’s The Lifestyle List, we have stacks of tips for new moms who are hoping to get started with the 28 Day Weight Loss Challenge.

Created by a mom

Not a fad diet, this is designed just for mom

Hi, I’m Rhian, the founder of The Healthy Mommy. 🤗 I started the business after trying to lose the weight after my first pregnancy.

Learn more about our story
Watch why Rhian created The Healthy Mommy
As seen on:

"Mom transformed her life..."

"Feeding Fussy Eaters..."

"Healthy Meals from Just $3 a serve..."

"Mom is living a healthier life..."

"Nine moms who transformed their lives..."


All you need to know

  • Why 28 Days?

    28 days is how long the human body needs to see and feel changes. It’s the winning formula to build better habits towards a life change and achieve your weight loss goals.

  • If I join via the website do I need to pay for the App?

    No, The Healthy Mommy App is included as part of your membership! There are NO additional fees. When you join the challenge, your login details will provide you access to the app.

  • Can I cancel at anytime?

    Yes, you can. You can pause, switch to a different plan, or cancel whenever you like. Because you’re on a subscription, if you don’t cancel, your low rate membership will continue. In order to cancel, simply log into the website and follow the prompts in your account to cancel online.

  • If a better offer comes out for all customers, can I switch to it?

    Yes, you can. We will always fight to offer you the best possible rate to suit your needs & budget.  

  • I don't know where to start, help?

    Not to worry! When you join we’ll send you a Starter Guide on how to begin, what to prepare and how to ease your way into the program. We do recommend you jump on Facebook and join our private support group https://www.facebook.com/groups/thehealthymommy and download the App immediately. In the community there are so many tips and videos from real moms doing the challenge.

  • What level of support can I expect?

    24/7 support!! We have an online customer support team who work around the clock to keep you informed and assist with any questions you may have. We also have an online community of over 200,000 real moms who can help should you have any questions about the meal planning, workout programs, tips etc.

  • Can you tell me more about the exercise program?

    Our exercise program has been designed by our personal trainer JUST FOR MOMS to do AT HOME – even when the kids around – so the exercise sessions are never longer than 30 minutes! There are a variety of levels, and you can start simple and slow and over time build up your strength and stamina.

  • Can you tell me more about the dietary options in the 28 Day Challenge?

    Dietary options are completely flexible to suit you and your family. You can completely customize your meal plan to be gluten free, dairy free, egg free, nut free, vegan, vegetarian or low carb. Any other intolerances (or fussy eaters!) that you have, it’s in your control to remove or replace from the plan. All of the recipes in the 28 Day Weight Loss Challenge are designed to teach you how to cook healthy meals using fresh ingredients from scratch. They use a wide variety of ingredients so you can find what works for you and your family. There are lots of recipes that are kid friendly, budget conscious, and quick to cook so they fit in with a busy mom’s life. With over 500 recipes to choose from, you are sure to find recipes to suit your needs and tastes.


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